With Holy Moly being a B Corp business, we source and produce our guacamole and smashed avocado in South America is a conscientious choice that reflects our dedication to quality, sustainability, and environmental responsibility. By embracing the natural growth of avocados and collaborating with local communities, we strive to provide our customers with the most delicious and eco-friendly products possible, and here’s how we do it:
Caring for the Environment:
Our commitment to reducing our social and environmental impact is at the core of everything we do. To achieve this, we have carefully selected avocado farmers and processors who align with our values and operate in climates that are ideal for cultivating avocados sustainably.
Embracing Imperfection:
We believe in giving every avocado a chance to shine, regardless of its appearance. By choosing to purchase “wonky” avocados, which may have been discarded or used for other purposes in the past, we are reducing food waste and supporting responsible agricultural practices.
Reducing Waste:
It’s disheartening to see so many avocados go to waste due to rapid ripening. This means the accelerated process by which avocados reach their mature, ready-to-eat stage in a shorter time period than their natural ripening cycle due to artificial chemicals and gases. To combat this issue, we optimise our process to minimise waste. By carefully managing our inventory and production, ensuring that all of our avocados are used efficiently, and only picked when naturally ripened leaving less room for waste.
Conscious Consumption:
We are acutely aware of the significant amount of avocados wasted in the UK each year. By sourcing, processing and freezing our avocados from South America, and leaving behind the skin and stone in the country of origin, we help reduce unnecessary transportation and contribute to a more sustainable supply chain.
We are passionate about sourcing and making our guacamole and smashed avocado in South America because it aligns perfectly with our values and allows us to provide the best possible products to our customers. Here are the key reasons why we choose to operate in this region:
Environmental Responsibility:
Avocados are grown in orchards under the warm sun of South America, avoiding the need for energy-intensive heated greenhouses. Being cultivated in their natural environment also means avocados follow their seasonal growth cycles. As we move from Mexico to Colombia with the changing seasons, the avocados reach perfect maturity, ensuring they are of the highest quality when used to make our dips.
Historical and Indigenous Heritage:
Avocados have a remarkable history in South America, where they have been cultivated and enjoyed by communities for around 8000 years. This rich heritage makes South America an ideal place for avocado growing, as it is deeply rooted in the region’s traditions and flourishing in its natural ecosystem.
Quality and Taste:
While we’ve explored the idea of producing our dips closer to home, we discovered that there is no substitute for the taste and quality of avocados grown at source in South America. Avocados shipped over a long distance can be up to 5-8 weeks old by the time they reach their destination, negatively impacting their flavour. By sourcing from South America and freezing at source, we can offer our customers the most delightful and delicious guacamole and smashed avocado.
Reduced Waste and Environmental Impact:
Our commitment to sustainability extends to reducing waste and minimising our carbon footprint. Sourcing from South America and utilising 100% recyclable sleeves and packaging allows us to transport our products more efficiently and more sustainably. Additionally, we only ever ship or truck our products from origin to the UK, we never airfreight our products. We never transport the skin and stone of our avocado products, we only transport the edible parts of the fruit, thus reducing our carbon output.
